


The Robcan Group
31 Meridian Road
Sherwood Park, Alberta
Canada
T8A-0N5
Phone: (780)-467-4112
Fax: (780)-464-1876
Email: robcan.mail@shaw.ca
Website: www.robcan.ca

I. A New Look at Written Communication.
A. Talking in writing (E-Mail)
B. Changing the nature of written communications
C. Writing for efficiency and effectiveness
D. Getting results through writing
II. Basic Requirements of Written Communication.
A. Meeting the plain language criteria
B. Writing for the reading
C. Checking readability
D. Getting to the point
E. Breaking old habits
III. The Six "C" Formula for Written Communications.
A. Clear
B. Concise
C. Complete
D. Correct
E. Courteous
F. Creative
IV. The Importance of Tone and Appeal in Writing.
A. The "you" attitude - write for the reader
B. A positive tone
C. Word choice / action words
D. The power of questions
V. The Changing Nature of Letters and Memos.
A. Writing for the record
B. Writing for results
C. Contracting through the written word
D. Setting direction in writing
VI. The Written Report.
A. Requirements of a written report
B. The balance of content and style
C. Format to enhance readability
D. Reporting vs. writing
VII. Writing for the Web.
A. The new reader
B. The writing style for the Web
C. Formats to encourage reading
D. The interactive reader